It's called "clocky" and for those who love to press the "snooze" button, well, the clock has wheels and rolls away to a different spot each time, so you HAVE to get up.
And before you think "oh wow, letti's extravagant!", well, I DON'T have one of those. What I have instead, is THIS waking me up with mega whimpering every morning.
Well, he's the right colour and he's furry too.